Percept looks to create a ‘ Superstar’
Following the phenomenal success of Sunburn, Percept Live, is now launching ‘ Superstar India’ – another property in the dance music space, but with a value for money proposition.
“ Superstar India has been conceptualized to make the Sunburn experience more affordable without diluting the brand equity of Sunburn,” said Shailendra Singh, managing director, Percept Limited.
“ Superstar India is going to be 6- hour event with tickets priced between Rs 1,000 to Rs 3,500 as compared to Sunburn which is a 3- day event with tickets priced between Rs 3,500 to Rs 16,000. Lowering the entry barrier will allow a lot of young crowd who cannot afford Sunburn to get a similar experience here,” Singh added.
Again Percept has gone with the winning combination of launching the new property in Goa, during the high season with a world renowned artist. This time it is going to be Grammy award- winning electro dance icon DJ David Guetta with his legendary Grand Festival Set to give birth to Percept’s new baby, at Baga.
Scheduled to perform at Baga exhibition grounds, today, David Guetta has promised a power- packed performance at the finale of ‘ Superstar India’. Fans can expect to groove to some of his chart topping dance numbers like ‘ One Love’, ‘ I Gotta Feeling’, ‘ Titanium’, ‘ When Love Takes Over’, ' Gettin Over You' And ' Sexy Bitch', ‘ The World Is Mine’, ‘ Little Bad Girl’ amongst others.
‘ Superstar India’, will also be the country’s first and the only validated DJ ranking system.
The property of Percept India launched in association with DJ MAG is aimed at showcasing and promoting talents across the Electronic Dance Music domain of the country. Creating an enviable DJ ranking of home grown DJ’s, ‘ Superstar India’ website will rank Indian DJ talents according to their popularity and outreach. [H]