Piaggio to launch new variants of Vespa


Within eight months of its launch in India, the Vespa has garnered a good from customers across the country with more than 120,000 enquiries and sales of 25,000 vehicles till date. Piaggio’s expansion plans will witness the launch of new variants this year. It has expanded its presence to 49 cities through 65 dealerships. Speaking on this development, Mr Ravi Chopra, chairman and managing director, PVPL said, “We are extremely delighted that Vespa has been able to create a new premium category within a short span of eight months while striking a strong chord with the Indian consumer. As we move into 2013, we are looking to increase this base and consolidate our national presence. From a business point of view, we’ve been able to build a strong network of dealers and partners much faster than we thought, thereby enhancing the reach and penetration. Our aim is to constantly enhance the brand value and experience for our customers and we will keep striving towards the same. We are hopeful that Vespa will carry on making the Indian roads stylish and give our buyers their much awaited fashionable ride through  town.” [NT]