Planet-Goa and Vinsan World to form strategic business alliance
Planet-Goa and Vinsan World have decided to join hands in forming a strategic business alliance. The alliance will work towards consolidating and strengthening their existing businesses through leveraging each others core strengths, skill sets and expertise.
This apart, the new combine will also focus to drive the launch of various new media and destination products.
While Planet-Goa has a national and international distribution and presence, Vinsan World is an advertising and event agency in Goa, and is also present in the travel business. While their respective businesses will remain the mainstays of their operations, this strategic alliance between the two entities is now expected to create further marketing solutions for clients. Further, plans are already afoot and milestones in place to set-up a host of new media products, event and activation properties, merchandise products as well as destination management services.
Commenting on the development, Mr Gautam Mukerjea, founder, Planet Media said, “This is probably the most exciting thing to have happened to us ever since we launched. Overall growth and business development has always been top of mind for us and we have exhibited adequate evidence towards the same with the way we have functioned and grown over the past 2 years.
I do believe that its now time to set the ball rolling for Goa to get its first best-in-class integrated marketing solutions set-up, and while we always wanted to get a strong and able partner for the same, we were lucky not to have to look very far for Vinsan World was our first and obvious choice, and given their strengths, we look forward to this alliance with them becoming the most formidable combine in the days to come.”
Mr Sanjay Shetye, managing director, Vinsan World had this to say, “It’s a fantastic opportunity that’s come at a crucial time in our growth phase. As we are in the process of expansion, adding a fresh new bouquet of services to our list, it’s the perfect time for us to explore possibilities within media, thus being able to offer our clients a wide array of services and leveraging ideas. In this regard, Planet Goa is a perfect partner – offering a creatively superior product and wide global readership through subscriptions and a digital platform.” [NT]