Tata Tea, Shahrukh join for ‘Women first’ initiative


Tata Tea and Shah Rukh Khan are coming together on this women's day to address India's largest pertinent
issue – people's attitude towards women. Leveraging Tata Tea's award-winning Jaago Re platform, Shah Rukh Khan, as an actor will be seen in a short film making a commitment, the first of its kind in the history of 1 00 years of Indian cinema. A short film, directed by India's eminentfilm maker R Saiki will be launched on March 8, 2013. Shah Rukh Khan said, "For society to change. it is important for all of us to take small actions and bring in the larger change collectively, I have seen thought-provoking Jaago Re campaigns in the past and have admired their commitment. Through this association, I am happy to make a statement and express my views to inspire sodety at large." Elaborating on Tata Group's and TGB's commitment for women, Sanjiv Sarin, Regional President, Tata Global Beverages said, "Tata Group has a tich heritage of being socially conscious and in the area of women's tight and equalities, the group has taken several steps in the past. In TGB too, we have taken several in itiatives.The ownership of the Kannan Devan Hills Plantations Company (KDHP) was handed over to the workers and the majority of these workers were women who worked in these plantations. Today these
women have moved from being workers of the plantation to part owners of the company." [H]