Ulhas opens exclusive showroom in Margao

 Ulhas, the diamond destination of Goa, added a new feather in its sparkling cap on Tuesday when it opened its exclusive diamond jewellery showroom right in the middle of Margao city. A reputed and established name in the business of gold and diamond jewellery, it’s the third generation of the Verlekar family to take the business to a new height.

“It was my grandfather, Mr Pandharinath Verlekar, who had started the business with silver and gold jewellery but later expanded his trade to diamond importing from Portugal”, said Mr Vikram Verlekar.

While addressing media persons, both the Verlekar brothers Mr Vikram and Mr Pritam said that they believed not only in quality but also knowledge.

“Keeping in mind the three fundamental standards of the business: quality, variety and customer service orientation we promise to give better value than any other brand could dream to offer in Goa”, said Mr Vikram Verlekar.

As a group Ulhas jewellers has three stores in Goa—two in Margao and one in Panaji. “Besides in jewellery design and trade we also invest wisely in staff training and motivation programmes, incentive policies, technology and this ultra modern building with the fancy façade that lights up at night in dual shads”, said the Verlekar brothers.

Mr Pritam Verlekar also informed that Ulhas Jewellery has been the first jewellery house of Goa to be certified as an ISO 9001:2008 company as well as exquisite 916 Hallmark gold jewellery certified by the government of India’s bureau of Indian Standard [BIS].

“We also sell authenticated IGI certified diamond jewellery and other items including white gold, spectacular 18 karat gold jewellery and designer jewellery and have been licensed as an authorised Platinum retailer by the Platinum guild international”, added Mr Vikram Verlekar.

While explaining the unique features of the newly opened showroom, Mr Vikram Verlekar said, “Here there is no counter but each customer is given personalised attention and is shown what he wants by a jewellery consultant”.

He also further said that after the great depression of 2007 the markets, though, have not fully recovered but now the buying habits of the customers have also changed. “Diamond sales have increased with awareness of diamonds and so opened this exclusive two-storey Diamond Store here”, said Mr Vikram Verlekar.

He also said that sale of diamond in Goa has risen up to 60 per cent in the last seven years whereas the sale of gold has gone down by 30-40 per cent for reasons like price hike. “And, there are about three thousand designs of diamond jewellery under one roof of Ulhas”, he said.

When asked has the blanket ban on mining activities in the state its impact on the sale of jewellery?, Mr Verlekar admitted, “Yes, it has its direct impact”.

 “Cut, colour, clarity and carats are the four Cs for buying diamond and we educate our valued customers on this before they go into jewellery buying”, he added.

The Verlekar brothers also informed that of late, they have ventured into the real estate sector and “have plans to set up a complete jewellery manufacturing unit”. [NT]